The goal for Brush Wolf Clothing Co. is to design a minimalistic but yet trendy logo that is easily distinguishable from the other major brands on the market. It should emphasize appeal to 16-36 demographic but also appeal to those who are older and still enjoy the outdoors.

The shape of the design and font choice was inspired from trail head markings from hiking trails. This automatically gives the audience the urge to get outside and explore mother nature. The choice to make the focal point of the logo the initials of the company is to make it minimal but also eye catching and easily distinguishable from other competitors logos.

The logo will be used for web and print design while also being integrated into their clothing line.

Secondary Logo